nuzzaci - an online journal

• Outstanding Ads of ikea
  Main Entry: outstanding
  Part of Speech: adjective 1
  Definition: superior
  Synonyms: A-1*, A-number 1, ace*, bad*, boss*, capital*, celebrated, chief, cool*, crack*, distinguished, dominant, eminent, eventful, excellent, exceptional, famous, far out, first chop, great, greatest, hundred proof, important, impressive, magnificent, main, major, meritorious, momentous, mostest, murder, number one*, numero uno, phenomenal, pre-eminent, predominant, primo*, principal, special, standout, star, stellar, super, superior, superlative, ten, tops*, well-known, world class
• Wired : 18 Days of Reckless Computing
• Apple – Pro – Profiles
  smart. nice… just a very apple thing.
• YouTube – Steve Vai Tender Surrender
  I have seen this video sooooo many times (and heard the song incredible amount of times). Even though – I love it. It’s definitely, in my option, one of the best pieces of music in the world.

Got this emailed to me yesterday.

I still haven’t read a book by Seth, but this reminded me… and It’s now high up on my “book’s to read list”.

Marketing pothole (#1 of 3): I’ll know it when I see it

Here is the first of three common pitfalls that wreck your marketing efforts: Lots of marketers (and most of their bosses) like to say, “I’ll know it when I see it.”

That’s why they want to see three or five or twenty executions of an ad. Or ten or fifteen mockups of a car or a facade. That’s why marketers put their staff and their freelancers and their agencies through an infinite loop of versioning.

“I’ll know it when I see it.”

Actually, you won’t.

You didn’t know it when you saw the first iPod or the first iteration of Google. You didn’t know it when first exposed to email or JetBlue or the Macarena or Britney Spears. No, in fact, you hardly ever “know it.” If you did, you’d be a lot smarter than the rest of us, and we’d all be eagerly watching for your next product.

What is true is that we often know success when it smashes us in the face. We didn’t “know it” when Google went public at $85 a share (did you buy shares with your house as collateral?) but we sure knew it when it hit $300.

Perhaps Clive Davis knows a hit song when he hears one, and certainly Giorgio Armani has the magic eye. But, just speaking for myself, I don’t have Clive’s ears or Giorgio’s eyes.

Marketing campaigns are frequently crippled by managers who are sure that they know “it” when they see it–and this isn’t it. Some of my favorite stories are the ones about all the naysayers who tried to kill the stuff that ends up being great. They just didn’t know what it was.

What’s he’s saying here isn’t rocket science. But it’s good. It’s simple. And I beilive it’s true 9 times of out of 10.

I would simply say:

By knowing that you don’t know makes you know better then the people who knows.

Related links

• Seth Godin’s blog
• Seth Godin’s webpage
• Seth Godin at Amazon
• Iain Tait’s blog

click here to DOWNLOAD THE INTERNET!… just kidding. But follow the link and you will be able to download ‘data dumps’ of Wikimedia

• Odeo: Scala Girls Choir covers the Divinyls “I Touch Myself”
  Always nice with a choir of girls singing… “I Touch Myself”.
• FireBug – Javascript debugging in Firefox
  Personally I don’t use firefox. I prefer Safari despite all the amazing tool’s you get to Firefox. So this is for the rest of you.
• Inline Linking Bad for Usability
  I so agree with this… but still… most of the time I don’t do it that way. (I need to get better at it). All of you, please read this, and learn.

Found this link at bartelme.

Is one of those things I kind of always wanted/have looked for, without acually making an efford to look/search around for it. And now when I have found it I feel very stupid and ask myself – why haven’t I looked/searched for this before?

Haven’t tried it, but it seems straight forward.
Question is, will the old happit of going online go away?
Do I need it?

• Ferrari Enzo Crash in Malibu
  More then you ever need (or probably wanted) to know about Stefan Eriksson Ferrari Enzo crash.

• Apple – Trailers – Who Killed The Electric Car? – Trailer
  business business business. it’s mad; how money have become something so bad for the society and world. power, money, greed… that’s what will bring everything down.
• Codewave Software – myTunesRSS
  This little application seems very interesting. Haven’t tried it… but hope it delivers what it says on the tin.
• Nike and Apple find common trought iPod and iTunes
  This most be one of the things that have been past around today. also on the apple website.
• YouTube – SmackBook
  I think, and believe, this is just a hint of whats coming.

• How to Silkscreen Posters and Shirts
  A home screenprinting tutorial
• Clean CSS – A Resource for Web Designers – Optmize and Format your CSS
  This can come in handy when you are chasing a few k on a large project (when every k counts).

• Box Office Mojo > All Time Box Office > Opening Weekends
  The da vinci code brought in alot of money this weekend. But to be honest – thought it would do better (but i hoped it didn’t (know on wood)).
• Russian climbing – Google Video
  jump, jump, jump around (very impressive).
• Comcastic
  saw this a while back, but it’s a amazing peice of work. the pupets in the ‘on demand’ section is just… worldclass.
• Jobsintown.de – Advertising/Design Goodness
  very very smart and well executed advertising.
• Thanks. No.
  this might come in handy… and I find it quite funny.
• YouTube – Fast OS Switching on MacBook
  thought this was a bit futher away into the future. switching OS’s the way you switch users.

This past weekend I had yet another friend visiting me here in London!

About two weeks ago Henrik Engdahl was here, this past weekend went in the colors of Daniel Norberg.

[photo will be inserted here]

Daniel and I go way back. Can’t even remember when we first met, but it most have been first day in school about 21 years ago (maybe I don’t remember that, but I do remember when Daniel came to school with a new Tony Alva skateboard… it was soooo coool).
We were in the same class for 9 years, then we went a bit different ways but we have kept contact through out.

Meanwhile I was playing guitar and doing the ‘rock thing’, Daniel lived in New York and did the ‘athlete thing’. Then when I did the ‘interactive’ thing in Karlskrona, Daniel did the ‘economy’ thing in Stockholm. Now Im doing the ‘interactive design/development things’ in London and he’s doing ‘bank’ things in Stockholm.

It’s quite interesting these things with really old friends. How you can share so much in-common, but yet be quite so different. As Daniel said before he came over:

‘looking forward to met someone with a different perspective then the people I met in my everyday life’.

And that’s an interesting thing. Cause once you have kind of stabilised your life, values, career or what ever and everything else, you kind of tend to just met the same kind of people all the time – people just like you. If I met Daniel today, I would probably not even gotten past the ‘weather’ chat. Now, instead, I wouldn’t mind calling his mom/dad/sister and ask how everything is going (which I kind of don’t do with the friends I have made later on in life, since I most often haven’t even met their mom/dad/sister nor know their name or have there phone number).

The word ‘Friends’ is so multidimensional.

During these days he’s been here (Wednesday til today, Sunday), London has offered some traditional English weather – rain. It’s not really fair. So we haven’t been able to, or had the mood to, do much of the walking around and doing the touristic stuff. The good side of that is that it got to be more beer, coffee, food and talk stuff instead (and of cause the Shins gig(almost forgot)).

One thing Daniel mentioned he would like to do (during these long coffee, beer and food chats), and that I like to encourage him to do; is write (as in journalism and get thoughts down on paper). Not like a complete change of profession or anything like that, just allow some brain cells to circulate a more creative route from time to time and not just the logical straight bank route.

So yesterday I register a domain and this afternoon I have made him a blog.

Daniel is still on the buss towards Stockholm, so he hasn’t seen anything yet, but here’s the beginning of www.danielnorberg.com