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links for 2006-05-31

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From Seth Godin… (via Iain)

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Got this emailed to me yesterday.

I still haven’t read a book by Seth, but this reminded me… and It’s now high up on my “book’s to read list”.

Marketing pothole (#1 of 3): I’ll know it when I see it

Here is the first of three common pitfalls that wreck your marketing efforts: Lots of marketers (and most of their bosses) like to say, “I’ll know it when I see it.”

That’s why they want to see three or five or twenty executions of an ad. Or ten or fifteen mockups of a car or a facade. That’s why marketers put their staff and their freelancers and their agencies through an infinite loop of versioning.

“I’ll know it when I see it.”

Actually, you won’t.

You didn’t know it when you saw the first iPod or the first iteration of Google. You didn’t know it when first exposed to email or JetBlue or the Macarena or Britney Spears. No, in fact, you hardly ever “know it.” If you did, you’d be a lot smarter than the rest of us, and we’d all be eagerly watching for your next product.

What is true is that we often know success when it smashes us in the face. We didn’t “know it” when Google went public at $85 a share (did you buy shares with your house as collateral?) but we sure knew it when it hit $300.

Perhaps Clive Davis knows a hit song when he hears one, and certainly Giorgio Armani has the magic eye. But, just speaking for myself, I don’t have Clive’s ears or Giorgio’s eyes.

Marketing campaigns are frequently crippled by managers who are sure that they know “it” when they see it–and this isn’t it. Some of my favorite stories are the ones about all the naysayers who tried to kill the stuff that ends up being great. They just didn’t know what it was.

What’s he’s saying here isn’t rocket science. But it’s good. It’s simple. And I beilive it’s true 9 times of out of 10.

I would simply say:

By knowing that you don’t know makes you know better then the people who knows.

Related links

DOWNLOAD THE INTERNET!

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click here to DOWNLOAD THE INTERNET!… just kidding. But follow the link and you will be able to download ‘data dumps’ of Wikimedia

links for 2006-05-30

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The PHP Function Index for Mac OS X

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Found this link at bartelme.

Is one of those things I kind of always wanted/have looked for, without acually making an efford to look/search around for it. And now when I have found it I feel very stupid and ask myself - why haven’t I looked/searched for this before?

Haven’t tried it, but it seems straight forward.
Question is, will the old happit of going online go away?
Do I need it?

links for 2006-05-25

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links for 2006-05-24

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links for 2006-05-23

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links for 2006-05-22

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Daniel Norberg and I

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This past weekend I had yet another friend visiting me here in London!

About two weeks ago Henrik Engdahl was here, this past weekend went in the colors of Daniel Norberg.

[photo will be inserted here]

Daniel and I go way back. Can’t even remember when we first met, but it most have been first day in school about 21 years ago (maybe I don’t remember that, but I do remember when Daniel came to school with a new Tony Alva skateboard… it was soooo coool).
We were in the same class for 9 years, then we went a bit different ways but we have kept contact through out.

Meanwhile I was playing guitar and doing the ‘rock thing’, Daniel lived in New York and did the ‘athlete thing’. Then when I did the ‘interactive’ thing in Karlskrona, Daniel did the ‘economy’ thing in Stockholm. Now Im doing the ‘interactive design/development things’ in London and he’s doing ‘bank’ things in Stockholm.

It’s quite interesting these things with really old friends. How you can share so much in-common, but yet be quite so different. As Daniel said before he came over:

‘looking forward to met someone with a different perspective then the people I met in my everyday life’.

And that’s an interesting thing. Cause once you have kind of stabilised your life, values, career or what ever and everything else, you kind of tend to just met the same kind of people all the time - people just like you. If I met Daniel today, I would probably not even gotten past the ‘weather’ chat. Now, instead, I wouldn’t mind calling his mom/dad/sister and ask how everything is going (which I kind of don’t do with the friends I have made later on in life, since I most often haven’t even met their mom/dad/sister nor know their name or have there phone number).

The word ‘Friends’ is so multidimensional.

During these days he’s been here (Wednesday til today, Sunday), London has offered some traditional English weather - rain. It’s not really fair. So we haven’t been able to, or had the mood to, do much of the walking around and doing the touristic stuff. The good side of that is that it got to be more beer, coffee, food and talk stuff instead (and of cause the Shins gig(almost forgot)).

One thing Daniel mentioned he would like to do (during these long coffee, beer and food chats), and that I like to encourage him to do; is write (as in journalism and get thoughts down on paper). Not like a complete change of profession or anything like that, just allow some brain cells to circulate a more creative route from time to time and not just the logical straight bank route.

So yesterday I register a domain and this afternoon I have made him a blog.

Daniel is still on the buss towards Stockholm, so he hasn’t seen anything yet, but here’s the beginning of www.danielnorberg.com

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