This:

Our market is people who just want to get the shot. People who are in a hurry. They’re not trying to create an artistic masterpiece, they’re trying to manage a project or organize information or communicate efficiently. They’re willing to satisfice if it makes their lives easier.

makes me want to do the same thing The Joker did in the first Batman movie back in 1989:

I have given a name to my pain, and it is Batman

assign something a name.

But unlike Mr Joker and his ‘pain’, I would hereby like to assign the number 37 to the ‘missionary position’. The number 69 is also know to be a sexual position and symbolise two people rotated 180 degrees. 3 and 7 are two digit looking the same way. See also: marine blue.