Great. Wonderful. Remarkable. Nice. Well. Easy. Better. Fast. Amazing. Awesome. Outstanding. Fantastic. Priceless. Beautiful. Incredible. Remarkable. Cool. Gorgeous. Stunning.

Great. Wonderful. Remarkable. Really nice. Really well. Really nice. Really easy. Better and better and better. Smarter and smarter and smarter. Better and better and better. Really nice. Really great. Easier. Great. Great. Great. Awesome. Really nice. Really wonderful. Really fast. It’s wonderful. Really cool. Really nice. Very nice. Amazingly. Awesome. Great. Really outstanding. Jeff. Really easy. Really easy. Really easy. It’s that easy. It’s that easy. Really easy. Easily. It’s really easy. Just as easy. Really great. Fantastic. Amazing. Priceless. So beautiful. Really nice. Thanks Jeff. Phil. Absolutely incredible. Incredible. Unbelievable. Unbelievable. Incredible. Beautiful. Great. Remarkable. Amazing. Great. Beautiful. Great. Amazing. Amazing. Great. Beautiful. Incredible. Great. Incredible. Great. Great. Just incredible. Great. Great. Great. Great. Really cool. Great. Great. Great. Great. Really cool. Great. Great. Great. Beautiful. Incredible. It’s amazing. Incredible. Incredible. Absolutely incredible . Amazing. Amazing. Just amazing. Really great. Amazing. Incredible. Just incredible. Amazing. Great. Great. Unbelievable. Amazing. Incredible. Incredible. Incredible. Amazing. Incredible. Incredible. Amazing. Incredible. Aright, next. Amazing. Great. Easy. Easy. Easy. Useful. Absolutely gorgeous. Back to Steve. So. Incredible. Incredible. Great. Amazing. Incredible. Great. Great. Great. Great. Beautiful. Awesome. Beautiful. Stunning. Great. Cool. Great. Incredible. Great.

That’s what we have for you today.
Thanks for coming, and we’ll see you soon.

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iPhone

iphone-1 So. It has taken a while, but I’ve finally got around to purchasing an iPhone. I’m sure a lot of my Swedish friends are more surprised that I didn’t have one than the fact that I’ve just got one. I remember how people thought I was a nut-case when I bought my first iPod back in 2002, and most of those people today are more of a apple-nutcase than I am!

Well, I’m afraid to say that the iPhone is exactly as good as it’s set out to be. It’s a paradigm shift in how people will consume mobile devices; be it mobile phones, PDA’s or computers. And, I wouldn’t be surprised if we will soon have some new companies poping up and again, smashing the “giants” (Nokia, Samsung, Motorola, Sony Ericsson, LG) on their heads.

The way I see it; Apple haven’t done as good a job as the giants have done a bad one. The future in this area will be interesting for the consumer and bumpy for the established brand; a playground for app developers, online services, entrepreneurs and game developers.

For now, the stage belongs to Apple.

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Rechargable

A few days ago I spent £100 (1350kr) on a new battery for my MacBook Pro. I can’t remember the last time I spent £100 on something so boring.

What had happened is that my battery had expanded. I don’t know, maybe Swedish energy contains more bad carbs and fat so the trousers got a bit too tight.

Besides the worries of fire and explosion, it turns out that the battery and the track pad are as dependent on each other as the US and UK politics and economy. The button on the track pad got stiff and you couldn’t really push it down since the battery took so much space underneath. After a while it also started to self ignite whenever I was typing on the keyboard.

I phone Apple support. Unfortunately my computer is getting close to two years old so with no guarantee left there was nothing they could had to do.

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iTunes 8 and the change of the preferences panel.

With iTunes 8 Apple removed the ability to disable the store arrow links and the genre column through the preferences. I guess Apple are trying to keep the preference panel as easy as possible as well as use any given opportunity to direct users to the Store.

To disable the genre panel, open the terminal, enter this command:
defaults write com.apple.itunes show-genre-when-browsing -bool FALSE
and press enter.

To disable the the store arrow, open the terminal, enter this command:
defaults write com.apple.iTunes show-store-arrow-links -bool FALSE
and press enter.

You will need to restart iTunes if you had it running.
Repeat the above steps and replace the FALSE to TRUE to enable them again.

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iPhone

iphone1.jpg Willow’s older brother, Adam, arrived yesterday to the UK. Adam lives in San Fransisco, and like many many many people living in the US, Adam has an iPhone. Drum roll. So yesterday, for the first time, I got to lay my hands on the iPhone. Drum roll.

So how was it?

Well, to be honest; a bit boring. After have played with it for about 5-10 minutes, I found myself in the kitchen cutting up the onions for the Lasagna.

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Apple update iPhone spec

Even though the iPhone hasn’t been launched yet, Apple announced a few updates:

CUPERTINO, California—June 18, 2007—Apple® today announced that iPhone™ will deliver significantly longer battery life when it ships on June 29 than was originally estimated when iPhone was unveiled in January. iPhone will feature up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback or 24 hours of audio playback.* In addition, iPhone will feature up to 250 hours—more than 10 days—of standby time. Apple also announced that the entire top surface of iPhone, including its stunning 3.5-inch display, has been upgraded from plastic to optical-quality glass to achieve a superior level of scratch resistance and optical clarity.

link

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The new Apple

apple.gifAfter the WWCD (World Wide Developer Conference) 2007, where Steve Jobs gave a sneak preview of the next version of Apples operation system Mac OS X Leopard, apple.com got a fresh look and feel. The presentation of Leopard and the new look and feel of the website proves the rumors about the death of Aqua. Aqua is the name given to the previous GUI (graphical user interface) for Mac OS X operation system theme. Aqua got introduced in 2000 with the first version of the operating system, Mac OS X Public Beta, and was intended to complement the look of the original semi-transparent plastics of the iMac. It has lived with us for almost a decade, way beyond the semi-transparent hardware, so I believe it’s the right decision to move on.

Apple.com is, to me, a bit of a blue-print for how to do a website correctly. It is as well put together as any of their products. Most if it is basically just simple prioritisation and common sense, but, I’m afraid, on today’s world wide web, that is becoming a rare thing… thinking about it, it’s not just websites, quality in general is getting less common and less appreciated. Anyway…

The advantage Apple has is that they are their own client; they have experience; they know what they are doing and they have something to communicate and their website is not financed by advertising.

There’s no distractions. Links and promos are contextual. They force the use of their navigation. They are not afraid to use the fact that visitors like to interact with the interface. They guide their visitors to content, and don’t just make sure everything can be accessed from everywhere all the time.

apple_tabs.jpg

So, having said all that, one of the most notable changes when visiting the new apple.com is the new navigation bar. The mother of all tabs has left the building together with the Aqua style. The Aqua tab navigation can be tracked back to as early as February 2000, a few months ahead of the introduction to Mac OS X Public Beta. That’s about the same time as I got my first Macintosh, a Apple Power Macintosh G4 400 MHz.

The nice thing with the navigation on Apple.com is that users actually use it.

The new navigation has not only changed appearance, it has been slimmed down a bit. The sub navigation has been removed, as well as Quicktime, .Mac and Mac OS X from the main navigation while iPhone, Mac, Download and a search field has been added.

So from this:

  1. Main navigation
    1. Home
    2. Store
    3. iPod + iTunes
    4. .Mac
    5. QuickTime
    6. Support
    7. Mac OS X
  2. Sub navigation
    1. Hot News
    2. Get a Mac
    3. Hardware
    4. Software
    5. Made4Mac
    6. Educations
    7. Pro
    8. Mac@work
    9. Developer
    10. Where to Buy

To this:

  1. Main navigation

    1. Home
    2. Store
    3. Mac
    4. iPod+iTunes
    5. iPhone
    6. Downloads
    7. Support
    8. a search field

A second thing I like to highlight is the newly added mega-bread-crumb footer. This not only shows you where you’re at, but where you can go and what’s related to where you are.

apple_breadcrumbs.jpg

Even if this might seem a bit dull, it is an innovative navigational device. They decided to put the “dull” (or less current) stuff at the bottom instead of cranking in a massive complex and confusing header navigation at the top.

Last, and third, the javascript candy. It’s juicy. And it’s add to the overall experience and behavior of the site. And even if they introduce new user behaviors, they haven’t underestimated the intelligence of the visitors.

applebehaviorlayer.jpg

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A small rant in EMInor

EMI (and Apple) have caused a bit of a stir since they announced, on Monday, that they will be taking off the software lock, (also known as DRM — Digital Rights Management), on their entire catalogue on the Apple iTunes Music Store in exchange that the prices will go up.

  • Some people think its outrageous that the price goes up just because they remove something that never should have be there in the first place.
  • Some people say EMI does this because they are in financial hell and have no other choice than to draw a wild card.
  • Some people say Apple are becoming “one of them” (EMI, Universal, SonyBMG, Warner).
  • Some people find it an easy target to write a story about.
  • Some people don’t have an opinion.
  • Some people do think Britney Spears is a good musician.

The fact that “The Big Four” (EMI, Universal, Sony BMG, Warner) are cock-suckers is nothing new. They have always been a dark-brown layer of shit disguised with suit-dressed cock-suckers making shit loads of money by marketing and distributing, in most of the cases, shit to people who just don’t know better.

I’m trying to be honest here.

Now, I don’t want to be like “a Total Apple Preaching Sucker”, but, the way I see it, Apple isn’t trying to join “The Big Four”. Apple are putting a magnifying glass over the whole thing, and erasing some layer of suit-dressed cock-suckers to reveal the shit that lies underneath.

And yes, Apple are doing this because this would benefit themselves more then anyone else. They are ahead of there peers, and the earlier the barrier is broken the more they will earn money from it. Apple is NOT doing this for world peace; to lower the CO2 emissions or stop the power struggle in the Middle East.

But… the music industry… even the porn industry has more morals and ethics.

evolution.gif

The way I see it, it’s the evolution of an industry that has been around for a very long time, and sadly ended up doing things for the wrong reasons (read: Greed) and are now paying the price. The movie industry is standing in line. So is the mobile-phone industry. Advertising industry.

Things happens. One thing leads to another. The cause of an event. Life goes on.

I don’t think Justin Frankel knew what impact the WinAmp player would have on the music industry. Neither did Shawn Fanning with his Napster. Max Martin with his plastic 120bpm popsongs. Elvis. Rolling Stones when they sold their ass and smudged the line between Rock ‘n Roll to Pop teamed up with Tommy Hilfiger on their 1999 tour.

A one, a two, a one two three.

“People used to make records, as in a record of an event. The event of people playing music in a room. Now everything is cross-marketing, it’s about sunglasses and shoes or guns or drugs you choose.”

/from the song Fuel by Ani Difranco

Personally I will keep on doing the illegal act of downloading music. I will keep on buying and supporting artists I respect and appreciate. I will go to concerts. I will buy albums from iTunes Music Store when I feel the artist deserves the statistics.

Think about the software industry…
They have always been digital.

If it’s a choice between eternal hell and good tunes and eternal heaven and new kids on the fucking block … I’m gonna be surfing on the lake of fire, rocking out… high five at Satan every time I pass the motherfucking shore.

“Come on, Bill, they’re the New Kids. They’re so good and so clean-cut and they’re such a good image for the children.” Fuck that! When did mediocrity and banality become a good image for your children? I want my children to listen to people who fucking rocked! I don’t care if they died in puddles of their own vomit. I want someone who plays from his fucking heart!

/Bill Hicks

Hopefully, in my life time, the music industry will be able to stand up straight. Hopefully soon, it will stop eating fleas from its mate’s head. Hopefully, at some point, it will respect its self as an art form, and do what it does best.

Create emotions.

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Caught by Flickr

wanted.gif

During Topshop’s London Fashion Week, a theft occured. Two black apple macbooks went missing from the venue at Covent Garden. Both these macbooks were set up to automatically upload photos taken using Photobooth to Topshop’s flickr account and the Topshop London Fashion Week website.

Now imagine our enjoyment when yesterday we noticed some new faces on our flickr account.

If you happen to have any information on the possible perpetrators, leave a comment here or here (Flickr) .

view all the evidence here

from vvillovv’s blog

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Before I open up the package and totally forget my current state of disappointment, I would like to show some screens.

mbp1.jpg
mbp2.jpg
mbp3.jpg

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