Lee Alexander McQueen

On the 11 of February the world lost a visionary — fashion designer Lee Alexander McQueen. Truly truly sad. We are in need of more people like Mr McQueen, not less.

I had a pleasure to work for him while being part of the small team at POKE who designed and build the previous incarnation of www.alexandermcqueen.com. The project ended up winning several awards, including a BAFTA for best design. I like to believe that the magic ingredients in the project was that we adopted his extreme attention to details.

To me Lee Alexander McQueen was a source of inspiration. Someone who made his own path. Paved his own road. Took no shortcuts. He also managed to find a healthy balance of being both artist and designer. Which, sadly, isn’t the easiest thing to pull off.

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David Elsewhere and Motorola

One of my last projects at POKE was to design and build a tiny page for Motorola. The website ended up being quite a bit smaller, quite a bit different and took quite a bit longer to finish than initially planned. This is the kind of thing that might happen when dealing with large bureaucratic companies across the atlantic. However, the most important ingredient in this creative execution wasn’t the website though.

from the POKE website:

To demonstrate the features of the new Motorola E8, Poke enlisted the help of legendary mover David Elsewhere (to call him a dancer doesn’t really describe the half of it). We worked with Motorola to find a way that could combine content and product demo in a fresh way. Maybe even making it interesting enough that people might talk about (and distribute) a product demo…

And yes (before you ask); David Elsewhere has been used/seen in advertising before. Most famously the VW Golf remake on Gene Kelly’s Singin’ in the Rain dance. But browse youtube and you will find quite a few more.

To have a look at the website and the other four new videos of David Elsewhere visit:
http://direct.motorola.com/hellomoto/rokre8/experience/

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Day 1727


Friday two weeks ago, 4th of July, was my 1727 day, and last, at POKE. For the day I made a special t-shirt to mark the occasion. A t-shirt listing the time elapsed since I joined in different formats. From top to bottom: 149212800 seconds, 2486880 minutes, 41448 hours, 1727 days, 246 weeks, 56.57 months and 4.71 years.

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Sooooooo… Bye, Bye, Miss Shepards Pie

After 5 years in London. I’m leaving. I’m leaving POKE. I’m leaving London. I’m leaving England. I’m not leaving Europe, though.

Willow and I have had thoughts for quite some time about “going somewhere else for a while“. I, being half Swedish half Italian; living in England, have had the fortune of working and living in an unfamiliar culture and therefor find a lot of insight and enjoyment in the smaller things. Willow, on the other hand, is half English half American living and working in England.

When we’ve discussed about potential destinations we have loosely talked about New York, San Francisco, Vancouver, Oslo, Zürich and Genéve. The tricky bit has been work and languages. I speak three languages (Swedish, Italian and English) and Willow speaks two (English and French). We agreed that for both of us to learn a new language would be too much of an undertaking. I think the strongest contender was Vancouver.

But then I suggested Willow should apply to a masters at Konstfack in Stockholm, Sweden… and she got in!

The program, titled Experience Design, is a interdisciplinary course over two years.
Sounds amazing and i’m jealous.

So, in August, Willow and I are moving to Stockholm.

We still haven’t found a place to stay. So anything is of interest. We are probably looking for something in the outskirts, but that’s cycling distance to Sodermalm. Preferable a part of a villa with a garden for the cat and parking for the car we are planning to buy and drive over.

I am also in need of a job. So again, anything is of interest. I am looking for opportunities to work with creative people on challenging projects. I am open to all possibilities, that require an experienced online / new media person. This includes, digital agencies, freelance, client-side and advertising agencies.

Willow will probably be up for some freelance between all the studies as well, so please have a look at our portfolios, Willows on doublevay.com
and mine on portfolio.nuzzaci.com.

I’m really exited about all this. It definitely spiced up 2008.

Obviously i’m extremely sad about leaving all my friends and POKE behind. 5 years is a long time. You don’t stay in one place for 5 years unless you really like it.

I know from experience that it’s hard (or even impossible) to keep in touch when your living far apart, let alone in another country. It’s true you know — long distance relationships never really work out. My friends in Sweden know that. So does my ex-girlfriend. But with some people there has grown a special bond, and i’m sure that when i’m over in the UK, we will pick up where we left off as if I’d never even left. My friends in Sweden know that. Not sure my ex-girlfriend does, though. ;)

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The World’s first internet ballon race

I’m personally not involved in this one, but many of my friends and co-workers are working their asses off to make this project happen.

The lead flash developer on the project, Derek ‘Dezza’ McKenna, told me at lunch time that this will be the last ever project where he incorporates a countdown on the pre-launch website – a countdown that simultaneously reminds him every time he looks at the site how the deadline is creeping closer and closer and closer….
tick tock tick tock.

playballoonacy.com will be special.

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Ottolenghi

Through POKE I was given the lovely opportunity to work with the great people at Ottolenghi and help them to design and build their new website. When working for a medium-sized company such as POKE (approx. 50ppl), where larger clients take up the majority of studio time, these kind of smaller/independent clients and projects come as a long awaited breeze of fresh air on a hot summers day.

A few words on the design:

Working with the Ottolenghi brand was difficult — or maybe ‘challenging’ is the correct phrase. They are very minimalistic but still carry a personality. So the difficulty / challenge was to keep it very slimmed-down but still engaging.

The above screen is of the current homepage.

The design is based around a simple 8 column grid (show / hide grid). I decided to left align the page to give use of the browser edge for a “full bleed” photographic treatment. Another repeating photographic treatment is the overlaying and slightly anti-top-aligned treatment that can be seen on all top level pages (except the blog) and on recipes where images are in portrait instead of horizontal format.

A few words on the build:

I also did the front end build of the site, while the back-end was delivered by Nilesh Ashra. It was my first project using the jQuery javascript library and the first project i’ve been involved with that uses the “Death Star”, which is a Model-View-Controller approached PHP framework developed by Igor Clark and Nilesh.

If I knew what I know now, I would probably have used the MooTools 1.2 (currently in beta) javascript framework instead of jQuery 1.2.3. Not because jQuery didn’t get the job done or was hard to work with; at the time I hadn’t tried either of them, or given jQuery a chance. Since then I have worked on another project and given MooTools a chance and it turns out that MooTool suits me a bit better.

Working with Nilesh and the “Death Star” framework worked out great. It made me hungry for more Model-View-Controller approached PHP and I am now looking into what codeigniter can do to please that part of my brain.

So, wrapping up,

I’m pleased with the result and the project was a real pleasure to work on. No other client has offered me such good meeting snacks and lunches as Ottolenghi.

One of the few downsides about working on this project was that it kept me constantly hungry. I thought that working on the GoodFood website last year had made me immune to fooling my body that the glycogen level of the liver has fallen and activating the hunger feeling by looking at food photos on screen.

Thankfully, in a few weeks, their new cookbook will be out (which I have flipped through and can confirm looks amazing) so that Willow and I can cook all the dishes I have been drooling at for the last couple of months.

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New POKE website

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On friday we (POKE) launched a new website. So when you have a few minutes to spare, have a browse in the portfolio, read the blog and subscribe to the RSS. A lot of love in there.

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V&A Village Fete

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For the 4th year running, POKE will have a stall at the V&A Village Fete. It’s always tons of fun, so I suggest you all cancel whatever plans you might have for Friday the 27th and Saturday the 28th of July and come on down!

V&A and Scarlet Projects present Village Fete, the contemporary take on the traditional English fete. Over 30 of the most inventive and dynamic creative individuals working in the UK today come together to create an extraordinary array of stalls offering games to play and products to win.

more info at the V&A website

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Hello, my name is Derek, and I’m a GPS-enabled bull in a field somewhere in England

spotthebulltumnagel.gifYesterday we atPOKE launched a new project. That, in it self, might not be a blog-worthy piece of news, but this little project includes a GPS device, four web-cams, a field divided into 80 zones, a bull called Derek, some Glastonbury tickets, a tiny sign-up form with an absolutely brilliant cognitive test and a Uniform Resource Locator:www.orange.co.uk/spotthebull/.

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On Monday I lost my driving license, on Wednesday I drove a Ferrari 360 Modena

scuderia_ferrari_logo.gifAs a christmas present from POKE this year, Simon Ridgwell and I received a Ferrari Experience from Red Letter Days. People who know me know that I’m not only a huge fan of the Scuderia Ferrari (Formula 1 Team), I’m also a huge fan of the the main sponsor of the team: their amazing road cars, and that this present is realistically the closest anyone could get to giving me the perfect present without spending about £100000 (which would be overwhelming, but I wouldn’t turn it down).

It was something special.

As the title implies, I lost my license two days before I was scheduled for my mighty experience. I didn’t lose it on a traffic related incident, rather in a weird “Disappeared Along With My Wallet and Mobile Phone From My Fat While I Was At Home” incident… it is still not resolved (and probably never will). It looks like someone just walked in through the front door and picked them up from the table and left.
When I realised that the wallet was nowhere to be found, I got a cold-sweat whether or not I would be allowed to drive with no physical driving license, just a photocopy of the passport and driving license I sent to the Smile bank when I applied for an account.
It turned out that the people at Donington Park were very relaxed (and understanding) over the fact that I just had a black-and-white copy of my driving license.

Getting there

Since it was a bit of a special day, and since Simon Ridgwell is a proud member of Classic Car Club, he decided to go there in style. We left from Hammersmith at 6.30 and arrived to Donington Park Grand Prix Circuit at 9:14, which gave us about 60 second to sign in — which was plenty, in a Rolls Royce Silver Spirit. To be honest, the gasoholic Rolls Royce probably shares more genes with his cousins at sea (boats) than it’s fellow friends on the road (cars). Smooth ride though.

Introduction

Before we got guided to the track we had a short introduction. It was a brief outline of the day, some rules and some history about the track. Very brief but very helpful. What I didn’t know (and that was a pleasant surprise) was that they actually had a Formula 1 race at Donington Park, the 1993 European Grand Prix, which is mainly remembered for Ayrton Senna’s opening lap.

MINI Copper S

The first step was to learn the track, so we got behind the wheel of a MINI Cooper S for 15 minutes with an instructor. The MINI Copper S was a very pleasant surprise and a very very funny ride.

For me the first step was split into two parts.

  1. Learn to change gear with the right hand.
  2. Learn the track and drive it race-driver style and not road-driver style.

After the first corners, Redgate, going into Craner Curves, my instructor asked me, very politely, “Nico, have you ever driven a manual?” Obviously I wasn’t doing that great on point A. I told him, “Yeah, just need to get used to the gears”. Around corner 7, McLean’s, still on the first lap, he asked me again, this time with a bit more seriousness in his voice. “Nico”, he said, “are you sure you have driven a manual before?”. Then I just had to give the long explanation that I’m not use to having the gear stick on the left side.

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On the third lap going into corner 4, Old Hairpin, I was already making huge progress, and about 3 laps later I was throwing the gears into place (mostly just between 3rd and 4th) and could finally focus on part B — drive the track like a race-driver and not a road-driver.

Towards the end of the session I was doing OK. But I wasn’t like, “get on with it, I know this!”, rather, “can’t I stay in the Mini for another 15 minutes?”

Single-seater

So, going into the single-seater I wasn’t that confident. I was a bit worried that I wouldn’t be able to get the most out of it.

The single-seater had the gear-stick on the right side, which was nice, but what a gear-stick…

The cockpit was tight. And everything was in “race mode”, with that I mean the clutch, the break, the throttle and the gear box were not very polite; they were very stiff and — you know — not very “comfortable” or “forgivable”. It took me four attempts to get the car going. It stalled 4 times. It wasn’t that embarrassing, it was more worrying to what would happen on the actual track…

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But once I got going it was just fine. It wasn’t a comfortable ride as in leather seats and classical music (or lovely engine sound), but it was comfortable as in: this thing is stuck to the road. The max speed was (supposed to be) 145mph (234km/h). I don’t know if that was true or not. All the indicators in the car were switched off. On the Strakey’s and Weatcrof Straight it felt like the car had reached it’s full potential, and it didn’t give the sensation of 234km/h… maybe I’m just greedy ;)

Ferrari 360 Moderna

And then it was time for the finale — the Ferrari 360 Moderna. During the day the Ferrari’s had been on the track creating lovely acoustic, and every time they got on the straight you just had to look down towards the end of Weatcrof Straight. I’m sure it’s just a novelty, but the sound of the engine is hypnotising.

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Im not unique being a great fan of the Ferrari road cars or the Scuderia — they are very easy to like — but Ferrari, to me, is something unique, and the more this world “evolves” the uniqueness of Ferrari as a brand and idea just grows. It might seem as an easy formula, but they do what they do with great passion, the heart in the right place and for the right reason.

The 360 Moderna had no clutch or gear stick, instead you, in true Formula 1 style, use paddles situated behind the steering wheel to change gear. This was soooo nice. I don’t know whether I would prefer it over a normal gear-stick on the right side (probably not on a race track), but now, sitting on the left — this was just perfect. Now I could focus on listening to my instructor, focusing on the apex and improving my driving.

It was magical.

I have no idea, and to be honest — I don’t care, what top speed I got up too. It didn’t really matter once you were out there. A) Because it did go extremely fast and the car just kept begging for more. B) It was more about getting the whole thing to flow smoothly and letting the engine sing. I actually didn’t look at the dashboard once during my drive.

To me, if somethings gonna be magical, special, unique; it has to have at least two reference points or units. Having a high top speed, being rich, being happy etc and so on, it’s not special or even a hard achievement; it’s when you add a second or third unit to the equation it’s get interesting, special, hard or admirable.

Having just a high top speed is a bit like buying a pair of “nice” and expensive sunglasses and not understanding that it is totally irrelevant how the sunglasses look on the shelf, it’s when they are resting on you nose in-front of you eyes that they should fit. Ironically, the sunglasses mistake is something Italians do all the time.

The biggest disappointment with the Ferrari was the amount of time I got to spend with it. Think we only did four laps.

Lotus Elise

As a bonus, we got 2 laps in a Lotus Elise with a professional race driver. He was good. Very good. Professional.

I wished I got this ride before going into the Ferrari… but I do understand why they give you this treat after. Quite sure that if I drove the same line as he did, today Donington Park would have one less Ferrari.

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Finally

Before I post the last photo of me getting out of the Ferrari, I’d like to raise my hat to everyone who works at Donington Park — especially the instructors. Everyone was extremely friendly and helpful. A huge plus and many thumbs up.

And, to be honest, if I was the instructor in the Ferrari sitting next to myself, I wouldn’t have pushed or let me drive as hard, and fast as he did.

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