Silverstone Grand Prix Q&A

Q: WHY A Q&A?

A: Quite a few times during the Silverstone weekend I found myself thinking; “if i only knew this in advance”. Basically, as always with ‘The First Time of Anything’, there were a few things I would have done differently if I only had more information, more facts or more experience.

So, with that in mind, I thought it would be a good idea to communicate to all the people who plan to go to a GP for the first time, the things that I would have liked to have known. Therefore i thought the Q&A format would be more suitable.

Q: WHAT WAS DIFFERENT THAN EXPECTED?

A: I would like to highlight three different things that caught me by surprise at my first ever Formula One Grand Prix.

1. The lack of glamour. I don’t know if this was due to the Silverstone circuit or just the glorification from the media. Surely the Monaco GP is a different saga than Silverstone, but I did imagine that the general organisation on any GP would be a bit more spectacular and special.

It was a bit more “just motor racing” than I thought it would be.

If you weren’t prepeared to pay £3.20 per beer; wanted cheesy fat food or weren’t interested in buying merchandise from the teams: you would have almost nothing to do besides waiting or sitting and watching the other events on the track.

2. The enormous presence of sponsors, and mainly Vodafone. Vodafone have literally bought Vodafone McLaren Mercedes. The team merchandise is more Vodafone merchandise than it is a McLaren’s or Mercedes’s merchandise. It’s ridiculous.

They’ve also changed the color of Vodafone, it’s neon orange and not red. On TV it looks red, but in real life it’s neon orange. I’m not to sure that the color on TV is the main and only reason or not. I do find it a bit weird.

Since this was the home GP for Britain’s latest media revenue stream, Lewis Hamilton, the colors of Vodafone were obviously more present than any other, and that might have been why Vodafone felt so dominating. But it isn’t just that. It’s the amount of Vodafone on McLaren. It’s just sooo much. Mclaren has gone from being ‘Bruce McLaren Motor Racing’ to ‘Team McLaren Mercedes’ to ‘Vodafone McLaren Mercedes’. How much do you need to pay to change the initial name of a F1 team?

Vodafone McLaren Mercedes new motor-home is three stories high and is called the “Brand Centre”. First floor is reception area and restaurant, second floor hierarchy; offices and rooms for the two drivers, the third floor belongs to Vodafone.

That’s a big slice of the cake.

3. The noise of a F1 engine. It’s damaging. I have heard they were loud, but I never imagine them being this loud. Especially the first couple of laps, when the gap between each car isn’t that big.

Q: BEST THING?

A: Well, the race (obviously). The atmosphere during the build up and during the race, the noise, the true phase of the cars — mind blowing and truly impressive.

But what added sugar on the cake of my first ever GP visit was the guided tour through the Super Auguri F1 garage and paddok area.

alastair.jpg

Cookie’s flat mate, Eleanor Roome’s brother, Alastair Roome (photo above), works as a hydraulic mechanic in the Super Aguri Team. So thanks to Eleanor, Alastair and Nick Farnhill (who acually asked Eleanor in the first place), Dez and I got a good insight of how a F1 team works and functions.

A Mega Super Duper thanks to the Roome’s & Farnhill and the Super Aguri Team!

This was the first time I have spent time with anyone within a F1 team, so i had sooooo many questions, and each answer Alistar gave lead to more questions. I wished Alistar and I had a lunch or something before the tour, so that I could have focused a bit more on the actual tour and less on the questions and answers.

Q: WORST THING?

The wait and the distances. It was a bit similar as recording an music album or a music video — you are there for one main reason, but the time spent on that reason is minimal in comparison to the time surrounding it.

Imagine if you are going on a holiday and the flight there will take longer then the time actually spent at the final destination.

I guess it’s a bit like flying short distance. The trip to the airport, the check-in procedure, security and passport control takes longer then the actual flight itself.

After you have been to a race you understand why Bernie Ecclestone realised in the late 1970s that television rights and F1 seemed a good idea.

Seeing a race live and watching it on TV is two completely different things. I would prefer a combination of both, but if I had to stick to one, I would probably choose the Television. But having said that, I will most probably attend another Grand Prix next year… and I’m thinking Monza.

Q: WHAT WOULD YOU HAVE DONE DIFFERENTLY IF YOU KNEW BETTER?

A: 1. Radio. Friday’s free practice and Saturday’s qualifying was almost impossible to follow in detail. The big screen TV’s on site were too far away so you couldn’t read any times or standings. For the race we bought a radio and tuned in to the race commenting radio channel.

2. Earplugs. Even if we had a radio for the race, when the line-up was streched out so that a car was almost always in the corner we were sitting; you couldn’t hear the radio. I had brought my earplugs, but what would have been good is proper earmuffs, so you could listen to the radio without the noise.

3. Do your homework. It’s not enough knowing how each team’s cars look like and who drives for them; you need to know what color the drivers have on their helmet or you won’t know who’s driving past. It’s not as difficult as it sounds, since you only need to know the color of one of the drivers, e.g; if a Ferrari drives past and the helmet is NOT yellow it’s Räikkönen, otherwise it’s Massa.

4. Camera. Unless you really want to, don’t bring a large camera. I brought Willow’s Canon EOS 400D and Tom Hostler had lent me his EF 70-300mm f/4.5-5.6 DO IS USM Zoom lens. Absolutely brilliant. But the photo opportunity isn’t that great on site. The cars are extremlly fast (as you might imagine) and the fences are high. Tom gave me tips and instruction on where to go to take good shots — Luffield corner is a slow speed corner with low fences — but I never made it to there. Early on, due to the discovery of the bad photo opportunities in combination with a huge turnout in audience, I decided to let my head store the photos for this one. I did try every now and again to capture the moments but failed.
I’m quite sure you can go to a GP and take loads of really nice photos of the circuits, the people etc, but not without compromising your focus. So, maybe if I go again and again and again to Silverstone, I might bring a camera, again, and compromise some of the focus towards capturing memories.

5. Other destination. I think a change of scenery would allow for a greater experience. Living in the UK and going the the UK GP gives less opportunity for new experiences. It might be that the trip to another country would cost more money, but I have a hard time believing that they would charge me £3.20 for a can of beer. As well, It’s not that easy to get to Silverstone, so a trip to another country where the circuit is close to where you’re staying, might even become cheaper.

6. Food. We, Derek McKenna and I, stayed at Nilesh Ashra’s house in Milton Keynes. On Saturday night Nilesh made a tasty curry. Now, I wouldn’t suggest you eat spicy curry the night before race day. Silverstone had good toilet facilities, but I wouldn’t take the risk again. The curry tasted lovely, but came out as fast and spicy as it had got in.

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1. Topshop, 2. GoodFood, 3. Dorling Kindersley

The last of the three monster projects I was involved in during 2006, has been launched, so I thought I would present all three under the same post.

So in chronological order:

  1. topshop.com A huge e-commerce website. POKE designed and built the html templates that then was incorporated into a huge system build by IBM that goes under the name ‘webasphere’. The difficulties were to get the web page to feel fresh and still keep within all the heavy restrictions the system came with.
    Read more about the website at Tom Hostler’s blog

  2. bbcgoodfood.com A website for an already existing magazine. This was a very intense project with almost no speed bumps along the road. All wireframes had been done. All content existed.
    Read more about the website at Tom Hostler’s blog

  3. travel.dk.com Last but not least. A web site for the travel books published by Dorling Kindersley (DK).
    Aside from the normal travel website stuff – browsing your chosen destination and viewing/reading about attractions – you can create your own attractions, print, download and share your own compilation or personalised travel guide.

    This website is massive and includes a lot of good features. So, visit it, sign up and explore.
    Read more about the website at Tom Hostler’s blog

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2006

So, we are now a few weeks into 2007 and it’s about time to look back at 2006 and see what actually happened. Since I have had this digital online journal for almost a year (1st of May), 80% of what I’m mentioning here have already been documented earlier.

2006 for me started with coming back from San Francisco (where I had celebrated Christmas (in Lake Tahoe) and New Years (San Francisco) with my girlfriend Willow and her family) and began moving in with Willow to her flat.

During 2006 we had done quite a few improvements to this flat. First we extended the loft so the bedroom got a bit bigger, then we changed the flooring and built a loft bed in one of the bedrooms. But 2006 has just been the beginning… If everything goes as planed, during 2007 I will tell you all about the new kitchen, the new bathroom and the new staircase up to the loft.

 

Work

I don’t talk much about work on this journal. And that’s not because I don’t do any work or that nothing exiting happens at work. No, the main reasons is when i’m not working, and sitting by the computer, I prefer not to talk, reflect or spend time on work related stuff.

I have been at POKE for over three years now, and during these three years a lot has happened e.g. we have grown 462.5% in size, changed offices twice, rolled out a lot of really nice work and won more awards than I can remember. So, as a big reward for our great achievements, about a month ago, we moved into 10000 sq. ft. of dedicated private space.

So 2007 surely kicks off big.
It’s a bit of a fresh start.
A new start.

Two of the bigger pieces of work I been involved in during 2006 was the new topshop.com and the GoodFood magazine website. Thanks to a brilliant team and exceptionally brilliant client, I can look at them both and be extremely satisfied.

 

Sport (F1 basically)

2006 brought me back to Formula One, and the 2006 season was amazing and it definitely made way for an exciting 2007!! The biggest news was of cause the creation of the new 10th of September tradition of German beer and spaghetti tomato sauce, a new tradition to salute and remember the announcement by Scuteria Ferrari of Micheal Schumacher’s retirement as a race driver.

 

Music

So what’s the best album 2006… well it turns out being quite hard… all the ones I’d thought of, turned out being released in 2005! Such as With Teeth by Nine Inch Nails, Go Down! by David Sandstrom and Potemkin City Limits by Propagandhi.

Don’t know, was 2006 a dry year for people with my kind of music taste? What have I missed…

Born In The U.K. by Badly Drawn Boy, 9 by Damien Rice and Dreamt For Light Years In The Belly Of The Mountain by Sparklehorse are OK, wouldn’t go so far and give them the title ‘Best Album of 2006. (they have done better).

The one album that took me by surprise was Comfort Of Strangers by Beth Orton. So, until further notice Comfort of Strangers can wear the crown of Album of the Year 2006.

 
During the end of 2005 i decided to ‘grab myself in the collar’ and take care of the concert opportunities that comes with living in London. So I ended 2005 strongly with seeing Anthony and the Johnsons, Eels, Unseen, Randy, Flogging Molly, Millencolin and Jeff Tweedy, and have followed through into 2006. Some concert reviews pre this blog can be found on my last.fm journal.

2005 I also left The Above. Which means that during 2006 I have been ‘bandless’. Think that’s one of the main reasons I have managed to get up to so much stuff. I do miss playing though, and might just pick it up again in 2007…

Below is a list of the gig’s I went to during 2006. The absolute highlights was the acoustic Foo Fighters concert and the Tindersticks concert.

  1. Jason Mraz, warm up by Raul Midon

    The Mraz gig was probably this years biggest disappointment. Saw him preform an ‘absolute masterpiece’ two years prior, and this time he just managed to reach ‘average commercial ass-selling and record label selling shite’. He didn’t even get close to his potential and wasn’t even near to meet my expectations.

  2. Nizlopi

    Willow almost passed out on this gig.

  3. Iron & Wine and Calexico

    Saw Calexico back in 1998 in a small pub in Stockholm, Sweden. Calexico 2006 is definitely another band on stage (in a good way). For Iron & Wine the venue was a bit to big.

  4. The Shins

    Read more here.

  5. Foo Fighters

    One of the best concerts I’ve been to. Read more here.

  6. Foo Fighters, warm up by Juliette & the Licks, Angels & Airwaves, Queens of the Stone Age, Motörhead

    The biggest concert I have ever been to. 85.000 people in Hyde Park. It was HUGE. Read more here.

  7. Death Cab for Cutie

    Saw DCFC twice in 2006, first in March and then in June. Tom Hostler took me along to the March gig, and since they were so damn good, we booked tickets for June gig as well. Read more about the June concert here.

  8. The Cult

    As Billy Duffy changed guitar a few songs into the set, I told Willow, “That’s probably the nicest guitar in the world”. Then, on my 28th birthday, Miss W gave me Miss G.

  9. The Rolling Stones

    Read more here

  10. The Veils

    Another suggestion by The Hoss, and again, another band I saw twice in 2006. Read more on Willows blog.

  11. Tindersticks

    Tindersticks preforming their album Tindersticks II. Totally amazing. Read more here.

  12. Hello Saferide

    The most common ’search keyword’ that brings traffic to this site is ‘songs about ocd‘. The search brings me on place nr 8 on Google and points to the post I wrote about this concert. Read the post here.

  13. Tom Mcrae, Joe Purdy, Steve Reynolds, Jim Bianco

    Read more here.

  14. Robyn

    A weird 5 song mini gig at a small bar in Shoreditch.

  15. David & the Citizens

    See photos from this gig on Willow’s flickr

 

Travels

I have never travelled as much during a year as I have done during 2006. The weird bit is that even if I have been around a bit, I manage to have 6 holidays left towards the end of the year, which leed to an extra week off in London. To prevent this from happaning in 2007 I have already booked off 15 days of my holidays, all 15 to be spend before the second week in March.

  1. San Francisco, United States of America

    Even though the year stared in San Francisco: The Lake Tahoe and San Francisco trip belongs in an non-existing 2005 review and not in this. But it [the trip] was very very nice.

  2. Paris, France

    We spent Easter in Paris. Which was a bit of a disappointment. Paris was not even close to what I expected it to be…

  3. Rome, Italy

    In May we went down to Rome, Italy, to celebrate my dad and his 60th birthday. It was lovely. Think the Paris trip made me realise how much i like Rome. You can read more about the Rome trip here and here.

  4. Rosili Bay, Whales

    In June we went to Rhossili Bay, Swansea, Wales, with David Marks. Read more here.

  5. Skelleftea, Sweden

    As a tradition done every year since I moved to London, Middsummer was spent in Skelleftea. Read more about the trip here and here.

  6. Hel, Poland

    Read more about the amazing week in Hel, Poland, here

  7. Skelleftea, Sweden

    Went back to Skelleftea in the end of October to celebrate my sisters 30th birthday. Read more here.

  8. Newcastle, United Kingdom

    Similar to the midsummer tradition in Skelleftea, Thanksgiving is a trip to Newcastle. This year I made something special.

  9. Dover, United Kingdom

    This was just a one day trip down to the white rocks in Dover. I didn’t know that it was just an hours boat trip between Dover and Calais. The Freestyle song Dover-Calais make it seem like it is at least a few hours; since in the song they meet ’somewhere between’. Read misleading lyrics here.

  10. Rome, Italy

    Anyone who ever meet or knew my uncle Antonio Nuzzaci will remember the end of 2006 as a very sad moment. During the early hours of Thursday 21st of December he passed away. This cast a shadow over the ending of 2006. Willow and I flew down to Rome to attend the funeral on the 22nd of December, and then we stayed in Rome over Christmas.

  11. Taranto, Italy

    Last week of the year was spent in my parents house in the south of Italy. This might have been the last time we visited Viale Die Pini 18, since a few weeks back they sold the house and are planing to move up to Tuscany. Photos from the Italy trip can be found on Willow’s flickr.

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5 things most of you probably don’t know about me

My intention was to start this years blogging with a review of 2006… but then this ‘I Tagged You’ thing came along, which also seems like a good start (and I haven’t even started to reflect over 2006, never the less start writing a review post) – so here we go.

The ‘I Tagged You’ thing is basically a blog-chain letter; you write 5 things about yourself and then pass it on to five mates (with blogs), who then do the same. Tom Hostler was the first one to tag me, and then Iain Tait.

  1. I have extremely small ears

    Yeah, they are the size of a 3-4 year old. I think it’s a defect caused by the fact that i was born blue; had my umbilical cord around my neck strangling me… that’s probably also why I can’t eat fish and find it hard to spell (good to have something to blame all these things on).

  2. I regularly shave my balls

    I am a hairy man – legs, head, beard, ass, arms, thankfully not back!. Like everything you have a lot of – you wished you had less of it.

    I once took this ‘anti-hair’ a bit to far. Being tired of always have to shave my head I once tried to wax the hair of it, thinking; this way I don’t need to do it that often. After 2 hours (and 1/3 of my head) we (myself and my waxing assistants) came to the conclusion that it wasn’t working that well. That the wax just isn’t strong enough to deal with hair on the head. Two hours was enough. The result was that I needed to shave my head with a razor every morning for about 8 month.

    So, if you have any plans on waxing your head – don’t. If you even thought about shaving your balls – please do. It makes you feel special.

  3. Just like Adam Duritz, the singer in Counting Crows, I have a Mr Jones

    When I’m on-stage with a guitar resting on my shoulder, I take on a different personality. Some people say I just behave retarded, other say that I’m a Rock God.

  4. I have a huge tattoo.

    … or I have two – one large and one huge.

  5. Belly Button Fuff

    I seem to be able to extract (or even produce) enormous amounts of belly button fluff.

So, now I will pass it on to:

  1. Joakim Jansson, (who just moved from 2006)
  2. Willow Tyrer
  3. Jonaz Vaneryd
  4. Henrik Engdahl and Isak Wikstrom on mananabanana
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Moves to 4th and turns 5

4.jpg
Since the beginning of this week we [POKE] no longer live at the third floor of Biscuit Building – we have moved from a shared space on the 3rd floor to 10000 sq. ft. of dedicated private space on the 4th.

And… it’s wünderbart!

You can find some photos of the new space at Tom Hostler’s flickr photoset named Poke 3.0. My old desk-mate Dom Goodrum have also uploaded some photos onto his flickr account (yeah, that’s me in action and my beard looks fake!)

AND

Yesterday, the 6th of December, on the very same week we moved upstairs, POKE turns 5 years old!!

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